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Syllabus: Media Literacy & Social Change in the Digital Age

미디어 스토리텔러 2025. 4. 12. 04:24
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Learn what you'll explore in this graduate-level course on media literacy and digital culture. Theory meets real-world media practice.

I. Course Description

This course provides an introduction to media studies, focusing on understanding the interplay between media, culture, and society. It encourages students to develop a critical perspective on various media forms, including print, television, film, digital, and social media.

 

II. Course Objectives

  1. To introduce students to the historical development and social significance of media.
  2. To understand the role of media in shaping culture and societal norms.
  3. To explore various theories and perspectives in media studies.
  4. To critically analyze various forms of media content.
  5. To understand the impact of digital transformation on the media landscape.

 

III. Course Content
Each of these sections would typically be covered over several classes, and could include readings, discussions, presentations, and group activities to further explore each topic.

 

1. Overview of Media Studies

  • Definition and Scope of Media Studies
  • Importance and Relevance in Contemporary Society
  • Interdisciplinary Nature of Media Studies

2. Media History and Evolution

  • Evolution of Print, Broadcast, and New Media
  • Key Developments and Innovations in Media History
  • Transition from Traditional to Digital Media
  • Media Ecology Theory (Marshall McLuhan): Understanding how media influence human perception and understanding.

3. Media Theories

  • Introduction to Key Media Theories (e.g., Media Effects Theory, Cultivation Theory, Uses and Gratifications Theory, Agenda-Setting Theory)
  • Application and Limitations of These Theories
  • Contemporary Debates in Media Theory
  • Various theories will be covered in this section, such as:
    • Media Effects Theory (Elisabeth Noelle-Neumann)
    • Cultivation Theory (George Gerbner)
    • Uses and Gratifications Theory (Elihu Katz, Jay G. Blumler, Michael Gurevitch)
    • Agenda-Setting Theory (Maxwell McCombs and Donald Shaw)
    • Encoding/Decoding (Stuart Hall)

4. Media, Culture, and Society

  • Media’s Role in Shaping Culture and Society
  • Influence of Media on Public Opinion
  • Representation and Stereotyping in Media
  • Cultural Studies (Stuart Hall): To understand the relationship between media, culture, and societal norms.
  • Representation Theory (Stuart Hall): To examine how media represent or stereotype certain communities and groups.

5. Media and Politics

  • Role of Media in Democracy
  • Influence of Media on Political Campaigns and Elections
  • Media as a Platform for Activism and Social Change
  • Agenda-Setting Theory (Maxwell McCombs and Donald Shaw): Understanding how media influence the public's perception of political issues.
  • Spiral of Silence Theory (Elisabeth Noelle-Neumann): Examining how public opinion shapes political discourse.

6. Media Ethics and Regulations

  • Ethical Dilemmas in Media Practice
  • Media Laws and Regulations
  • The Concept of Freedom of the Press and Its Limitations
  • Normative Theories of the Media (Clifford Christians et al.): These theories examine the role of ethics in media practices and the relationship between media and democracy.

7. Media Production and Consumption

  • The Process of Media Production
  • Audience Studies: How Media is Consumed and Interpreted
  • Impact of New Technologies on Media Production and Consumption
  • Political Economy of Communication (Vincent Mosco): Helps to understand the production, distribution, and consumption of media in the context of power dynamics.
  • Audience Reception Theory (Stuart Hall): Understanding how audiences interpret and make sense of media.

8. Digital and Social Media

  • The Rise and Impact of Social Media
  • Digital Media and User-Generated Content
  • Data and Privacy Issues in the Digital Age
  • Network Society Theory (Manuel Castells): For understanding the social and cultural impact of digital and social media.
  • Convergence Culture Theory (Henry Jenkins): Understanding the merging of old and new media forms.

9. Future of Media

  • Predicted Trends in Media Consumption
  • Emergence of New Media Forms and Platforms
  • The Ongoing Impact of Digital Transformation on Media
  • Postmodern Media Theory (Jean Baudrillard): Gives an understanding of the complexities of new media forms.
  • Digital Divide Theory (Pippa Norris): Understanding the gap in access to digital and internet technologies.
 

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IV. Reference Books

  1. "Media & Culture: Mass Communication in a Digital Age" by Richard Campbell, Christopher R. Martin, Bettina Fabos
  2. "The Media Studies Book: A Guide for Teachers" by David Lusted
  3. "Understanding Media: The Extensions of Man" by Marshall McLuhan
  4. "Media, Society, World: Social Theory and Digital Media Practice" by Nick Couldry
  5. "Convergence Culture: Where Old and New Media Collide" by Henry Jenkins

 

V. Further Reading Materials

  1. "The Medium is the Massage" by Marshall McLuhan and Quentin Fiore
  2. "Digital Disconnect: How Capitalism is Turning the Internet Against Democracy" by Robert W. McChesney
  3. "Networked: The New Social Operating System" by Lee Rainie and Barry Wellman
  4. "Spreadable Media: Creating Value and Meaning in a Networked Culture" by Henry Jenkins, Sam Ford, and Joshua Green
  5. "Media, Technology, and Society: Theories of Media Evolution" by R. W. McChesney and V. Pickard

 

VI. Assessment

  1. Participation and Engagement: 10%
  2. Reading Summaries and Reflections: 20%
  3. Midterm Examination: 30%
  4. Final Project/Paper: 40%

 

VII. Course Policies

  • Attendance and active participation in class discussions are mandatory.
  • All assignments are to be submitted on or before the due date. Late submissions will be penalized.
  • Plagiarism is strictly prohibited and will result in disciplinary action.

 

VIII. Contact Information

  • Course Instructor: TBD
  • Office Hours: TBD
  • Email: TBD

Here are some recommended journals in the field of media studies. Selected articles from these journals can provide students with additional insights and understanding of key topics.

Journals:

  1. Journal of Communication
  2. Media, Culture & Society
  3. New Media & Society
  4. Critical Studies in Media Communication
  5. Television & New Media
  6. Convergence: The International Journal of Research into New Media Technologies
  7. International Journal of Communication
  8. Journal of Broadcasting & Electronic Media
  9. Digital Journalism

Articles:

  1. "The Evolution of Media Effects Theory: Fifty Years of Cumulative Research" - Journal of Communication
  2. "The End of Mass Communication?" - Media, Culture & Society
  3. "The Future of Media: Resistance and Reform in the 21st Century" - Journal of Broadcasting & Electronic Media
  4. "Public Journalism and Public Life: Why Telling the News is Not Enough" - Critical Studies in Media Communication
  5. "Television's Next Generation: Technology/Interface Culture/Flow" - Television & New Media
  6. "Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide" - New Media & Society
  7. "Remediation: Understanding New Media" - Convergence: The International Journal of Research into New Media Technologies
  8. "Understanding the Logic of Audience Engagement: A Case Study of Twitter Usage in the Run-Up to the 2012 US Presidential Election" - Digital Journalism
  9. "The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society" - International Journal of Communication

Please note that some articles may require subscription or purchase to access. Libraries often have these subscriptions and can provide access to students for free.

Students are advised to read additional articles from these journals according to their specific research interests. They can use academic databases like JSTOR, ProQuest, or the journal's website to search for relevant articles.

Research Papers and Theses:

  1. "The Influence of Social Media on Political Participation and Candidate Image Perception" - A thesis submitted for a Master's degree in Communication at The University of Utah. It examines the use of social media in politics and how it influences voter participation and perception of candidate image.
  2. "The Impact of Digital Technology on Journalism and Democracy in Western Europe and North America" - A research paper by the Reuters Institute for the Study of Journalism, University of Oxford. It provides an in-depth exploration of how digital technologies are reshaping journalism and democracy.
  3. "Understanding Fake News: An Analysis of Information Verification in Social Media" - A Master's thesis from the Department of Computer Science at Stanford University. This study explores how false information spreads in social media and strategies to identify and combat fake news.
  4. "The Cultural Logic of Media Convergence" - A research paper published in the International Journal of Cultural Studies. The author discusses the cultural implications and challenges of media convergence.
  5. "Gender Stereotypes in Media: A Comparative Study of Television Advertising in Australia and India" - This thesis for a Master's degree in Media Studies at The University of Melbourne compares how gender is represented in television advertising in two different cultural contexts.
  6. "The Ethics of Journalism in the Digital Era" - A research paper published in the Journal of Media Ethics. It provides a comprehensive discussion on the ethical challenges faced by journalists in the age of digital media.
  7. "Media Literacy Education for a New Prosumer Generation" - A thesis submitted for a Doctoral degree in Education at Harvard University. It investigates the role of media literacy education in developing critical thinking skills for the new generation of media consumers and producers.
  8. "Social Media, Surveillance, and Social Control in the Era of Big Data" - A research paper published in the Journal of Media and Communication Studies. This paper discusses the surveillance capabilities of social media platforms and the implications for individual privacy and social control.

 

Films:

  1. "The Social Dilemma" (2020) - A documentary-drama hybrid exploring the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.
  2. "Citizenfour" (2014) - A documentary covering Edward Snowden and the NSA spying scandal, reflecting on privacy, surveillance, and the media.
  3. "Network" (1976) - A satirical film about a fictional television network willing to do anything for higher ratings, providing a critique on the corporatization of news media.

TV Dramas:

  1. "Black Mirror" - A British anthology series exploring a high-tech future where the greatest innovations and darkest instincts collide. Key episodes include "The National Anthem," "Fifteen Million Merits," and "Nosedive."
  2. "The Newsroom" - An American series chronicling the behind-the-scenes events at a fictional cable-news channel and exploring the ethical dilemmas faced by journalists.
  3. "Unorthodox" - A miniseries that presents the media's role in shaping perceptions about different cultures and religions, focusing on a Jewish woman who flees her arranged marriage in New York to start a new life in Berlin.

Other Media Content:

  1. "Serial" - A podcast from the creators of This American Life, exploring one true story over the course of a season. This series has had a profound impact on podcasting and digital storytelling.
  2. "The Daily" - A daily news podcast and radio show by the American newspaper The New York Times, reflecting modern news consumption patterns.
  3. "Planet Money" - An American podcast and blog produced by NPR, using creative and narrative techniques to explain complex economic concepts and phenomena.

When analyzing these media contents, students should consider not only the content itself but also the production, distribution, and consumption processes and the social, cultural, and political implications.

Here is a list of key theories, theorists, and their important publications relevant to Media Studies:

  1. Theory: Media Effects Theory Theorist: Elisabeth Noelle-Neumann Publication: "The Spiral of Silence: A Theory of Public Opinion"
  2. Theory: Cultivation Theory Theorist: George Gerbner Publication: "Living with Television: The Violence Profile"
  3. Theory: Uses and Gratifications Theory Theorists: Elihu Katz, Jay G. Blumler, Michael Gurevitch Publication: "Uses and Gratifications Research"
  4. Theory: Agenda-Setting Theory Theorists: Maxwell McCombs and Donald Shaw Publication: "The Agenda-Setting Function of Mass Media"
  5. Theory: Encoding/Decoding Theorist: Stuart Hall Publication: "Encoding/Decoding"
  6. Theory: Media Richness Theory Theorists: Richard L. Daft and Robert H. Lengel Publication: "Information Richness: A New Approach to Managerial Behavior and Organizational Design"
  7. Theory: The Medium is the Message Theorist: Marshall McLuhan Publication: "Understanding Media: The Extensions of Man"
  8. Theory: Public Sphere Theory Theorist: Jürgen Habermas Publication: "The Structural Transformation of the Public Sphere"
  9. Theory: Digital Divide Theorist: Pippa Norris Publication: "Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide"
  10. Theory: Convergence Culture Theorist: Henry Jenkins Publication: "Convergence Culture: Where Old and New Media Collide"

These theories and theorists have significantly shaped the field of Media Studies, and their work remains fundamental to understanding how media operate and influence society. Students should have a thorough understanding of these theories and the contexts in which they were developed and applied.

 

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